Photographer, cinematographer, art director, researcher and documentary filmmaker.
India & United Kingdom
An internationally published photographer and documentary filmmaker specialising in producing brand narrative advertorials and clear-sighted documercials for individuals and organisations. The pursuit is to appreciate the elements of authenticity and highlight its aspects to the viewership.
Overview
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The Disciples
The Parsi Contemporary
Artisans of Dorset
Morgan & Worth Millinery
Crafted narrative
Portraiturer
Varanasi on iPhone
Driving in the modern times
Fine historic automobiles
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Ojas - 2021
Saamaanya Saadhaka - 2020
Off stage stories - 2020
Not an ordinary promise - 2018
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Dorian CaffotDeFawes, London
Sotis Ceramics, London
Swagger, New Delhi
Kala Niketan, New Delhi
AIACA, New Delhi
Ikroop Dhillon, Gurgaon
Fashion Tech, New Delhi
Square Loop, New Delhi
Case Colour, Noida
Purple Stem, Gurgaon
Pan Himalayas Grassroots Development Foundation, Ranikheth
Dwara Resorts, Coimbatore
Greenland, Tiruvannamalai
Aavarana, Coimbatore
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Receipient of 2018 “GREAT” scholarship granted by British Council, India along with other partnering universities in UK.
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Paul Keating Butchers, Wimbourne Minster
The Salt Pig, Wareham & Swanage
Poole Hill Brewery, Bournemouth
Eight Arch Brewery, Wimbourne Minster
Great British Biscotti, Bournemouth
Brewhouse & Kitchen, Bournemouth
Hattie Browns Brewery, Swanage
Langham Wines, Dorchester
English Oak Wine, Lytchett Matravers
Bad Hand Coffee, Bournemouth
Caroline Parrott, Corfe Mullen
Francis Pollard, Corfe Castle
Karina Gill & Mark Foster, Hazelbury Bryan
Charlie Macpherson, Poundbury
Ian Harris, Corfe Castle
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Artisans of Dorset - Lucid 2019 - Gallery at Arts University Bournemouth, United Kingdom
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Ceramic Review, UK
Dorset Living, UK
Antiques Trade Gazette, UK
Financial Times - House & Home, UK
The Leela, India
Lonely Planet, India
Travel+Leisure, India
Architecture+Design, India
Serendib, Sri Lanka
Spice Route, India
Airports India, India
Jet Wings, India
Better Homes, India
Grazia, India
Society Interiors, India
Ideal Home, India
iDecorama, India
Pool Magazine, India
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Arts University Bournemouth, UK (Master of Arts - Commercial Photography)
University of Petroleum & Energy Studies, India (M.Tech - Pipeline Engineering)
SRM University, India (B.Tech - Mechanical Engineering)
Approach
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It begins with understanding the thought processes of the creator and learning the specialities of the creation. The experiences are then translated into specialised visuals targeting specified audiences.
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Documenting a paramount property or a tiny house nestled far away in the hills with every aspect of the built structure covered and combined with other interior elements like furniture, showpieces, faucets and lighting. The images to highlight on the construction, design and usability factors.
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It could be anything from your great grandfather’s personal collection asserting great family and social reverence to a work of an artist holding great appraisals in prestigious galleries and auction houses; the values they hold are deeply understood and their significance is then translated into visuals for cataloging and public display.
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Catalog, high fashion, street or editorial - the imageries are built to connect the maker to the marketplace. Sets and locations are chosen to enhance the liveliness of the creation targeting a particular segment of buyers in the ever expanding marketplace.
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There is always a vibe a person sets in to the surrounding setting while engaging on an activity fuelled by passion. Appropriate aesthetics are chosen calling attention to the pure personality and its belongingness to the surrounding. The produced imageries contain concepts connecting documentary, editorial, advertising and commercial genres making it a new age advertorial and documercial targeted on engaging a specified bracket of patronage.
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It is documentation of the built sets and film scenes for trade and promotional purposes. Chosen scenes are photographed for continuity purposes. Live on stage and offstage performances of theatre artists are shot for banners and public advertising.
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It commences with the construction of a concept involving scripted narratives with openness to unscripted astonishments. Authenticity of the brand and its relatedness in the marketplace is established in the produced visuals. Principles and methods linking cross-cultural advertising to documentric practices are necessitated to produce trade describing content.
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It is all about taking photographs of indigenous people, teams and significant events appropriate for magazines, newspapers and corporate newsletters.
Bio - Travel, culture, people and nature are the strongest driving forces in my day-to-day life and photography is a medium through which I engage and express myself to the world around me. I consciously incorporate documentary and photo-journalistic approach in my commercial, advertising and editorial commissions to evoke the passage of time and a feel of nostalgia in today’s contemporary world. What concerns me in photography is composing a captivating frame and lighting it creatively. I personally don’t believe in categorising this form of art in terms of genres. My choice of subjects are those who deeply engage with their inner well-being and are a genuine reflection of their character. I prefer photographing my subjects in the environment where they belong. I then compose a frame and light them accordingly to bring out a sense of belongingness and trueness of their character in the image.